Over the past 15 months, Virgil Abloh set a new standard for collaborations within the sneaker space. The sneakers he reconstructed kept their original essence; however, what set them apart was the implementation of an industrial design language rooted in minimalism, that afterward, many would try to mimic. He set the stage for his partnership with his rendition of the Air Jordan 1 “Chicago,” back in October 2017. What seemed like a one-off spawned a full-range of remixed iconic and new models, dubbed “The Ten.” However, cheap off white shoes
even with the palpable momentum gained, at the end of 2018, it was announced that “The Ten” series would come to an end.
even with the palpable momentum gained, at the end of 2018, it was announced that “The Ten” series would come to an end.
With “Desert Ore” and “Black” colors of the Air Max 90 dropping, these two shoes finish “The Ten” off strong. Launching February 7, these are available on GOAT now. Paying homage to his work with the Swoosh brand, we partnered with GOAT to take a look back at the original ten sneakers from Virgil’s partnership with Nike.
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