A lot has been said about Virgil Abloh, his eye for synthesising different references, and more recently, his highly sought-after “The Ten” Nike collaboration. A key aspect of Virgil’s signature design language, off white shoes from the headline grabbing Nike collaboration to his apparel and accessory designs for OFF-WHITE, is his use of industrial red zip ties.
As ubiquitous as these zip ties have become, it’s worth investigating the root of the real reason that Virgil has used this industrial detail in a different context.
Here are four possible reasons why Virgil uses zip ties on his products, and WTF you’re actually supposed to do with them.
Industrial design language
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Schooled at the Illinois Institute of Technology, Virgil is an architecture graduate turned fashion designer, which leads us to the most obvious reason for the zip ties. At the very core of Virgil’s education, he is an industrial architect (the definition of which is someone who creates buildings that serve an industry). Taking an industrial zip tie and re-contextualising it in the fashion world also parallels Virgil’s career trajectory from architecture into fashion.
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